Case study: Winterbourne Fields, Kent
Carter Jonas has drawn up the masterplan for Shaptor’s Winterbourne Fields, a residential-led mixed use community in Kent. A commitment to sustainability permeates every aspect of this 1,815-home new village, with has legacy principles at its heart.
Its masterplanning has been strongly influenced by the focus on sustainable living that developed during the pandemic and, in relation to current environmental and cost of living concerns, remains a priority. The principle of locating community facilities including shops and other public services in close proximity to homes, and prioritising pedestrians, cycling and public transport acquired new prominence during the multiple Covid lockdowns. While the UK adapts to a post-pandemic world, the benefits of increased sustainability, neighbourliness, reduced congestion, improved mental and physical health, and better community resilience continue to influence the community’s development.
The proportion of the UK population working from home remains high (in January 2022 ONS figures stated that 36% reported working from home at least part-time) and this trend provides substantial opportunities for community development. Shaptor has sought to capitalise upon positive changes in working practices and attitudes towards health and wellbeing that seek to promote greater sustainability within the community.
Transport planning is central to this. Winterbourne Fields’ transport strategy has three objectives: to reduce the need for travel; where travel is necessary, to encourage sustainable travel; and in doing so, create a low-carbon community which, due to low emissions and safe and attractive street scenes, encourages active travel over car use. The variety of centrally-located community facilities is intended to capture footfall to benefit the local businesses located there; a string of open spaces through the core, accompanied by public routes, encourages active travel, and existing public transport linkages are utilised and improved upon, with connections established to surrounding villages and onto neighbouring towns with wider rail links.
The extent of on-site amenities (employment, a work hub, a village centre with retail and leisure facilities, a health centre and a primary school) aims to reduce the need to travel offsite, and a stewardship strategy will ensure the ongoing maintenance and vibrancy of the village centre and open spaces.
The potential for a bike hub and e-bike and scooter hire are currently being explored and former roads are being adapted to provide safer walking routes and separate cycle paths.
A public transport hub in the centre of the new community will link local services with a bus express service to Canterbury and Faversham. The hub is crucial to the success of the public transport strategy: the high-quality waiting location is in the vicinity of shops and cafés, which will encourage residents to choose the convenience of public transport over the private car.
Sustainable travel will be encouraged though a movement hierarchy which prioritises walking and cycling in relation to streetscapes, rights of way and efficient, direct routes.
An electric vehicle (EV) charging strategy will enable a more sustainable form of private transport, and an EV charging hub integrated within the village centre (conveniently located for the A2 and designed to serve surrounding villages in addition to Winterbourne Fields itself), will add to the vibrancy of the village centre: Winterbourne Fields will be one of the first new communities to feature a pioneering electric forecourt with shops, cafés and meeting rooms.
Shaptor’s masterplan for Winterbourne Fields is a flexible one which, in addition to having responded to changing social and workplace trends, also responds to both the cost of living and the climate crisis. Each is interconnected: the way in which, for example, the homes are energy efficient and comfortable and therefore encourage homeworking. This deep-rooted approach to sustainable community-building permeates every aspect of the development.
The most sustainable communities are those inspired by a holistic, creative and adaptive approach which integrates every aspect of life. And unquestionably, the best starting point is to locate new settlements in sustainable locations, as Shaptor has done at Winterbourne Fields.